Still the go-to interview method, especially appropriate for wide-coverage studies involving long(er) questionnaires.

For short interviews and especially when client databases are available.

Particularly appropriate for certain demographics, short interviews, and usage of A/V stimuli.

Most often used for product, communication and concept tests. Effective at ensuring quick recruitment of respondents in high traffic areas.

Best way to find out how your client facing staff are treating your customers is to (pretend to) be one.

Sometimes obtaining useful insights is just a matter of making sense of the already available data. Trust our expertise to do it for you.

We engage consumers and watch them connecting, collaborating and discussing with each other, exchange ideas and discuss issues in real, social context. Continuity of the network supports ideation proces.

The foundation of qual studies, there’s still nothing like gathering people around the table and exploring the deep corners of their minds.

One-on-one personal discussions are preferable to Focus Groups for particular target groups or sensitive subject matters.

We search the meanings of things – categories and brands – since symbolic communication ties consumer needs, wants, and behaviors to the form of brand communication in advertising, packaging, and logo design.

We watch how people do things in their environment – at home, on the street, at work or at restaurant. 

We follow shoppers and ask them about their preferences and purchasing habits.