{"id":2290,"date":"2016-01-29T22:09:52","date_gmt":"2016-01-29T22:09:52","guid":{"rendered":"http:\/\/merlinresearch.ro\/site\/index.php\/what-we-do-3\/"},"modified":"2016-02-04T07:47:04","modified_gmt":"2016-02-04T07:47:04","slug":"how-we-do-it","status":"publish","type":"page","link":"https:\/\/merlinresearch.ro\/index.php\/how-we-do-it\/","title":{"rendered":"HOW WE DO IT"},"content":{"rendered":"<div class=\"wpb_row thememount-row-fullwidth-true thememount-row-parallax vc_row-fluid\"><div class=\"section clearfix grid_section\">\n\t<div class=\"vc_col-sm-12 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<header class=\"thememount-heading-wrapper thememount-heading-wrapper-align-center\"><div class=\"thememount-heading-wrapper-inner\"><h1 class=\"thememount-heading-align-center\"><span>TAILORED APPROACH<\/span><\/h1><\/div><\/header><div class=\"wpb_row thememount-row-textcolor- vc_row-fluid\"><div class=\"section clearfix grid_section\">\n\t<div class=\"vc_col-sm-1 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br \/>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_progress_bar wpb_content_element\"><h2 class=\"wpb_heading wpb_progress_bar_heading\">WE DO QUANT<\/h2><div class=\"vc_single_bar skincolor\"><small class=\"vc_label\">attitudes<\/small><span class=\"vc_bar\" data-percentage-value=\"90\" data-value=\"90\"><\/span><\/div><div class=\"vc_single_bar skincolor\"><small class=\"vc_label\">opinions<\/small><span class=\"vc_bar\" data-percentage-value=\"70\" data-value=\"70\"><\/span><\/div><div class=\"vc_single_bar skincolor\"><small class=\"vc_label\">behaviours<\/small><span class=\"vc_bar\" data-percentage-value=\"80\" data-value=\"80\"><\/span><\/div><div class=\"vc_single_bar skincolor\"><small class=\"vc_label\">profiles<\/small><span class=\"vc_bar\" data-percentage-value=\"90\" data-value=\"90\"><\/span><\/div><\/div>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br \/>\n\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"thememount-testimonial-wrapper thememount-effect-default thememount-items-col-one \">\n\t<header class=\"thememount-heading-wrapper thememount-heading-wrapper-align-left\"><div class=\"thememount-heading-wrapper-inner\"><h2 class=\"thememount-heading-align-left\"><span>WE DO QUAL<\/span><\/h2><\/div><\/header><div class=\"row multi-columns-row thememount-items-wrapper \">\n\t<div class=\"thememount-testimonial-box col-lg-12 col-sm-12 col-md-12 col-xs-12\"><div class=\"thememount-testimonial-data\"><blockquote class=\"thememount-testimonial-text\">\n\t\t\t\t<div class=\"contarea\">\t\t\t\t\t\n\t\t\t\t\t<div class=\"thememount-tst-contarea-text\">gain understanding of underlying reasons, opinions, and motivations, to\u00a0provide insights into the problem or to develop ideas; uncover trends in thought and opinions, and dive deeper into the problem<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div><footer> <div class=\"thememount-testimonial-img\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/merlinresearch.ro\/wp-content\/uploads\/2015\/06\/4-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/merlinresearch.ro\/wp-content\/uploads\/2015\/06\/4-150x150.jpg 150w, https:\/\/merlinresearch.ro\/wp-content\/uploads\/2015\/06\/4-400x400.jpg 400w, https:\/\/merlinresearch.ro\/wp-content\/uploads\/2015\/06\/4-800x800.jpg 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/div> <cite class=\"thememount-testimonial-title\"><\/cite><\/footer><\/blockquote><\/div>\n\t<\/div>\n\t<\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-1 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br \/>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row thememount-row-bgprecolor-grey thememount-bg-overlay vc_row-fluid vc_custom_1454331826709\"><div class=\"section clearfix grid_section\">\n\t<div class=\"vc_col-sm-1 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_accordion wpb_content_element  not-column-inherit\" data-collapsible=\"\" data-vc-disable-keydown=\"false\" data-active-tab=\"1\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\t\t\t\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#face-to-face-interviews\">Face to face interviews<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Still the go-to interview method, especially appropriate for wide-coverage studies involving long(er) questionnaires.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#cati-interviews\">CATI interviews<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>For short interviews and especially when client databases are available.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#online-surveys\">Online surveys<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Particularly appropriate for certain demographics, short interviews, and usage of A\/V stimuli.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#central-location-interviews\">Central location interviews<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Most often used for product, communication and concept tests. Effective at ensuring quick recruitment of respondents in high traffic areas.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#mistery-shopping\">Mistery shopping<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Best way to find out how your client facing staff are treating your customers is to (pretend to) be one.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#desk-research\">Desk research<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Sometimes obtaining useful insights is just a matter of making sense of the already available data. Trust our expertise to do it for you.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-2 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-4 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_accordion wpb_content_element  not-column-inherit\" data-collapsible=\"\" data-vc-disable-keydown=\"false\" data-active-tab=\"1\">\n\t\t<div class=\"wpb_wrapper wpb_accordion_wrapper ui-accordion\">\n\t\t\t\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#online-communities\">Online communities<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>We engage consumers and watch them connecting, collaborating and discussing with each other, exchange ideas and discuss issues in real, social context. Continuity of the network supports ideation proces.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#focus-groups\">Focus groups<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>The foundation of qual studies, there\u2019s still nothing like gathering people around the table and exploring the deep corners\u00a0of their minds.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#in-depth-interviews\">In depth interviews<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>One-on-one personal discussions are preferable to Focus Groups for particular target groups or sensitive subject matters.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#semiotic-research\">Semiotic research<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>We search the meanings of things\u00a0&#8211;\u00a0categories and brands &#8211;\u00a0since symbolic communication ties consumer needs, wants, and behaviors to the form of brand communication in advertising, packaging, and logo design.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#ethnographic-and-observational-studies\">Ethnographic and Observational studies<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>We watch how people do things in their environment &#8211; at home, on the street, at work or at restaurant.\u00a0<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t\t<div class=\"wpb_accordion_section group\">\n\t\t\t\t<h3 class=\"wpb_accordion_header ui-accordion-header\"><a href=\"#accompanied-shopping\">Accompanied shopping<\/a><\/h3>\n\t\t\t\t<div class=\"wpb_accordion_content ui-accordion-content vc_clearfix\">\n\t\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>We follow shoppers and ask them about their preferences and purchasing habits.<\/em><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t\t\t<\/div>\n\t\t\t<\/div> \n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n\n\t<div class=\"vc_col-sm-1 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t<div class=\"wpb_text_column wpb_content_element \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><\/p>\n\n\t\t<\/div> \n\t<\/div> \n\t\t<\/div> \n\t<\/div> \n<\/div><\/div><div class=\"wpb_row thememount-row-bgprecolor-dark thememount-bg-overlay thememount-row-parallax vc_row-fluid vc_custom_1416301289192\"><div class=\"section clearfix grid_section\">\n\t<div class=\"vc_col-sm-12 wpb_column vc_column_container \">\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"vc_call_to_action wpb_content_element vc_cta_btn_pos_bottom vc_cta_skincolor vc_cta_rounded vc_txt_align_center thememount_btn_position_no thememount_cta_sepline_yes\">\n        <div class=\"hgroup\">\n        <h2 class=\"wpb_heading\">WE'D LOVE TO HEAR HOW WE CAN HELP YOU<\/h2>            <\/div>\n    <p><\/p>\n    <a class=\"vc_btn vc_btn_skincolor vc_btn-skincolor vc_btn_md vc_btn-md vc_btn_square thememount_btn_position_no vc_cta_btn\" href=\"contact\"\n   title=\"\" >\n\t    GET IN TOUCH WITH US    <\/a>\n\n<\/div>\n\n\t\t<\/div> \n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"gain understanding of underlying reasons, opinions, and motivations, to\u00a0provide insights into the problem or to develop ideas; uncover trends in thought and opinions, and dive deeper into the problem","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2290","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/pages\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":32,"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/pages\/2290\/revisions"}],"predecessor-version":[{"id":2700,"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/pages\/2290\/revisions\/2700"}],"wp:attachment":[{"href":"https:\/\/merlinresearch.ro\/index.php\/wp-json\/wp\/v2\/media?parent=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}